If you’re a local business trying to decide between Facebook Ads and Google Ads, understanding how each platform works can help you make the right choice.
Facebook Ads
These are social ads that show up in users’ newsfeeds, Stories, and Reels based on demographics, interests, and behaviors. Facebook Ads are great for:
- Building brand awareness
- Promoting events or special offers
- Retargeting website visitors
- Growing a following
Google Ads
These are search-based ads that appear when someone Googles a term like “best dentist in Austin.” Google Ads work well for:
- Capturing high-intent search traffic
- Getting in front of people actively looking for your services
- Local services with clear keywords
Which is Right for You?
- If you want to create demand and stay top-of-mind, Facebook is your go-to.
- If you want to capture demand when someone is searching, Google is the way to go.
Both platforms are powerful when used strategically – and even better when used together.
Still unsure which platform is right for your business?
Let’s talk strategy and build a plan that gets you in front of the right people. Book a free consultation today.